Thunderbolt what's the point?

It's quick it can allow you to have one cable to your monitor, it's quick and err that's about it.
What's not good is that you can't get it on anything other than a Mac without paying out a good deal of money, even the cables are around c£30 (c$45), a recently acquired Drobo storage unit came with a TB and USB 3 ports but only a USB cable, surely this tells you something? There is no such thing as a TB expansion card that you put in to a computer.

Intel seems to have missed the point. Proprietary standards always fail unless they offer something you can't get somewhere else and become ubiquitous before any competing standard can get a foot in, HDMI managed this trick but is slowly being replaced by Display Port, which is an open standard and has no licencing fees associated with it. USB took off simple because it was on every computer before it was even supported by the OS, every update has been backward compatible.

Anyone in retail will tell that if you own the shelf you will get the sales, if you stuck around the back or in a quiet corner you need to be a lot cheaper or offer something no one else is offering. Thunder bolt does not do either.

For Thunderbolt to take off Intel needs swallow the cost and supply free chipsets to all the  motherboard manufactures and the likes of Dell, Lenovo, HP to get it in to all the business PCs, allow free licenses to all peripheral manufactures, then with all the connectivity out there it may have a chance to get some traction. Without reaching any kind of critical mass of installations it will die a death, like Firewire did.

It saddens me that companies never seem to learn that it is not just good enough to have the best technology, usability, cost and availability are the keys to success as JVC knew well when the destroyed Sony Betamax. Sony remembered this with Blu-ray and put it in the PlayStation 3 despite the cost as it got the players in to homes. Intel needs to give it away for free or little cost or it will not happen.

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