Why can't I buy a license key online?
Here's the thing, if I order something physical like a computer, router or network switch the supplier has to send that to me in a box. When I order something less tangible like software or a license to use something or even swap money for some virtual points (Microsoft Live points etc.) I don't actually need to have anything more than a license key or at most a PDF that says I am ok to use that item and somewhere to get the software from. You may be saying yes that sounds about right to me, however, as astounding as it may seem in this day and age, many things are still delivered as physical when a simple e-mail with a license key would suffice. I recently purchased a couple of XBOX live gold memberships with 800 MS points (don't get me started on that rip off) from Play.com and had to wait 6 days for the four 25 character keys to be delivered by Royal Mail. Why? Just e-mail them to me, save some carbon and I get fulfilment in 2 minutes and everyone including the frogs...